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A-ESQUE is a delicious paradox: a highly desirable brand that eschews all notions of branding.

“Our approach is simply to make original and inspiring products,” says Amanda Briskin-Rettig, founder and creative director of A-ESQUE. “The objects created are the brand and the brand is the product.”

This essentially modernist approach has underscored Amanda’s ethics and aesthetics since she first began designing 21 years ago. Her Mimco accessories brand is the stuff of fashion legend, rising to a stellar position of unrivaled popularity in Australia and internationally. Amanda sold Mimco a decade ago, to concentrate on other creative pursuits.

Heeding the siren call of accessory design once again, in 2012 she launched A-ESQUE.
“A is the first, the alpha, the very best,” she says. “A-ESQUE is ‘in the manner of A’.”

Savvy, traveled and discerning, the A-ESQUE collector knows their own taste but is intrigued to be shown new directions. They don’t need celebrity endorsements or glossy advertising campaigns to seduce them – they’re aware of their own path. It’s one they’ve carved out for themselves. Architects, interior designers, frequent flyers, the A-ESQUE collector thinks global even when they choose to live local.

Hand-made in Melbourne from finest Italian hides by a master pattern maker and a crack team of highly skilled craftspeople, each A-ESQUE bag is bespoke. Patterns are derived from graphic leather paneling and intricate stitching, the 18-carat gold A-ESQUE logo is discretely sewn on the inside.

While international expansion is spearheaded through high-profile department stores such as Lane Crawford in Hong Kong and China, Australian distribution is primarily through A-ESQUE stand alone stores. Each carefully curated boutique is artfully crafted to express the visually sophisticated essence of the product designs.

A-ESQUE – In the Manner of A.


Amanda Briskin-Rettig Founder and Creator, A-ESQUE

Amanda Briskin-Rettig is an Australian-born designer, author of one of the country’s most successful fashion stories and the formidable creative impetus behind label A-ESQUE.

In 1996, Amanda founded accessories giant Mimco, and built the brand into a fashion powerhouse over twelve years prior to its sale in 2007.

In 2013 inspired afresh, Briskin-Rettig launched A-ESQUE. The label celebrates a rational approach to design that champions traditional artisan skills, high- quality materials, and a functional aesthetic.

Accolades to date include the recipient of Young Hero Award for Business, winner of Prix de Marie Claire Award as Australia’s leading fashion accessory brand and induction into Australian Businesswomen’s Hall of Fame.

Amanda’s experience establishing a scalable brand is evidenced not only by the success and expansion of Mimco, but by the steady growth of A-ESQUE to date and its clear vision of how to propel further growth.

Mimco’s success demonstrates Amanda’s capacity to build and run a highly successful brand with strong brand awareness, a global customer base and an impressive volume of loyal customers.

A-ESQUE has an entirely new brand identity, language and aesthetic, already widely recognisable yet still maintaining its boutique and bespoke feel.

A-ESQUE has strong plans and systems in place to ensure its current trajectory and growth strategy remains steady, protected and transferrable.

In the years since A-ESQUE’s inception, Amanda – with many years of design experience, and proven commercial know-how – has built and leads a team of highly skilled professionals, comprising craftspeople, product designers and patternmakers as well as retail and finance teams, graphic designers and other creatives.

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